Luxury homes comprise a hefty portion of today’s real estate market. These sprawling mansions and smartly built condominiums are an attractive investment to the prospective homebuyer, and they are peppered throughout the Palm Beach Gardens real estate scene.
If you’ve perhaps decided it’s time for a change and want to put your house on the market. Before you put up the for sale sign, take a look at these five things to know when putting your luxury home on the market.
Top-quality photos and virtual tours are crucial
It is important, in photography, to focus on amenities and location. You want the photos and videos to build the narrative around your home and appeal to the taste of potential buyers. A virtual tour is also a great way to shine a light on your luxury home’s quirk, distinctions, and amenities, and a professionally created virtual tour could be the selling point for the potential buyer, especially if they are unable to see the home in person before placing an offer.
Avoid the “McMansion” feelDuring the eighties up until the mid-aughts, the term “McMansion” described either luxury homes that were mass-produced or oversized homes that simply lacked distinction and architectural intrigue. These homes became unpopular in the 2010s, but there is still a concern from real estate agents surrounding luxury homeowners who flaunt “distinctions” that are often found in other luxury homes, such as marble countertops. This type of marketing leads prospective homeowners, like those seeking Palm Beach Gardens luxury homes, to walk away with a McMansion feel – otherwise known as a sense of a lack of uniqueness and excitement.
To avoid this perception, ensure you work with your agent to highlight the things about your home that make it stand out, like the wine cellar in the basement or the reading nook in the master bedroom. These quirks within your home add character and appeal to the listing and should be explicitly mentioned in your marketing material. Just because you know the reasons you were in love with your home, this doesn’t mean prospective buyers will automatically understand. It is your responsibility to advertise a distinctive home.
Find an agent with luxury real estate experience
Point out high-end features, amenities, and lifestyle
Perhaps your development includes a clubhouse or community gate that you could talk about in the listing. Perhaps your home is located in one of the luxury home real estate hot spots, like Maui, LA Valley, or Palm Beach. If a well-known architect designed your home, discussing their involvement could be important. Other trends that are on the rise in terms of interest include smart security features, smaller pools that provide extra space for outdoor activities, guest suites, and pocket doors. All of this and more will help your home stand out from the rest, making a lasting impression on potential buyers.
Ready to list your Palm Beach luxury home for sale?
When you’re ready to put your house on the market and move into one of the Palm Beach Gardens homes for sale, reach out to trusted agent Vicki Rosenfield today.